Excerpt:
“Novel products of all types can face various challenges, including food safety issues. For alternative proteins, for example, the demand in some markets has soared while supply has fallen short, which has led to food fraud in some cases. This is potentially dangerous, as wheat or soya, which are allergens, can be used as substitutes for more expensive plant-based proteins. Other types of common food fraud include concealment, counterfeiting, and mislabeling. All have the potential to weaken customer acceptance, which could constrain market growth and hamper the development of sustainable food sources.”